Durrah is a premium lifestyle magazine presenting articles related to high-scale luxury, covering topics including VIP interviews, Art, Culture, Jewelry, Fashion Industry, Perfumes, Yachting, Architecture, Hotels and travel. Durrah’s quality is unsurpassed. Durrah, in Arabic, translates to ‘Pearl’, that focuses on luxury that is based on substance and lifestyle with intellect, rather than excess. On contemporary living that evolves from deep-set roots, rather than globalization, ensuring an inherently authentic flavor for a globally travelled audience. With a core focus on the colorful fusion of both traditional and modern elements that make up the Arabian identity, Durrah aims to promote and preserve all of the elements that make the Arabian Gulf so unique. Durrah adopts international standards, however also remains closely connected to Middle Eastern heritage, culture and achievements, all of which are prominently featured.
Targeting the crème-de-la-crème of the GCC countries, Durrah was launched in Sept 2008. Five thousand copies of the publication are currently being printed for every issue and hand delivered by DHL to a selected client list in Bahrain, Kuwait, Saudi Arabia, Qatar, UAE, Oman and few copies to Europe and USA.