Zenith of Luxury
Graff CEO, Nicolas Sestito on how Graff evokes emotions with its timepieces.
What Do You Think Of Baselworld This Year?
Baselworld is always a highlight of the year and it was very successful for us. It is a unique opportunity for us to share our latest creations with our important clients, the press and our wholesale partners.
How Would You Define Graff Watches?
A marriage of Swiss watchmaking and unmistakable design, Graff watches push the boundaries of horology. From our feminine jewellery timepieces to our new métiers d’art dials, our watches showcase the nest artisanal savoir-faire alongside cutting-edge Swiss engineering.
Does Graff Use Any Technological Innovations In Its Timepieces?
Innovation is very important to us. At Baselworld this year, we launched a series of MasterGraff Ultra Flat Tourbillon métiers d’art timepieces. The vividly colourful dials were created using a rare technique developed by our artisans called ‘email à froid’. Whereas most enamel dials are baked at a scorching 800°C, these have been heated to a relatively cool 180°C, which g0iv1es a remarkably vibrant and glossy nish.
What Has Been Your Most Successful Collection So Far?
Our Butter y collection has been extremely popular. The butter y is a signature motif of Graff, and this has been reinforced by the ongoing success of our Classic Butter y, Disco Butter y and Princess Butter y timepieces.