La Chaux-de-Fonds, Switzerland – 24 May, 2024: Swiss luxury watchmaker TAG Heuer is proud to present the TAG Heuer Monaco Chronograph in a new dark blue rendition, a modern tribute to the collection’s historic past and racing heritage while also serving as a testament to TAG Heuer’s ongoing innovation in watchmaking. This new model carries on the spirit of the original Monaco while introducing cutting-edge design and technology.
A Legacy Forged in Speed and Style
In the universe of horology, TAG Heuer has established its enduring and unbreakable legacy, weaving a narrative that intertwines the thrill of motorsport with the finesse of Swiss watchmaking. The TAG Heuer Monaco, an iconic collection amongst the TAG Heuer range, conveys this heritage with a spirit of speed, enduring elegance and relentless precision.
Introduced in 1969, the TAG Heuer Monaco quickly became one of the most symbolic watches in history. Its bold, square shape, left crown, brushed and polished case and blue dial were unlike anything else on the market then. Quickly becoming synonymous with the brand, it also turned out to be an industry favorite, amassing a following among racing enthusiasts and watch lovers alike.
The TAG Heuer Monaco’s heritage has continuously been linked to motor racing and the history of cinema, notably through its association with actor Steve McQueen. In the 1971 film “Le Mans”, McQueen’s character sported a Monaco, cementing its status as an icon of style and a cornerstone of motor racing culture.
Beyond its cinematic fame, the TAG Heuer Monaco has continually evolved with each iteration building upon the last, refining the precision, durability, and distinctive design that define this iconic model. From its early days measuring the pulsating thrill of racing to its modern incarnations, the TAG Heuer Monaco has been a beacon of innovation, continually adapting with new technologies and materials while remaining true to its racing legacy.
Innovative Design for Precision Timekeeping
The TAG Heuer Monaco Chronograph reflects the Maison’s commitment to precision engineering and avant-garde aesthetics. Its skeleton dial offers a glimpse of the watch’s sophisticated mechanics, highlighting the automatic Calibre Heuer 02 that powers it, ensuring impeccable timing precision with an impressive 80-hour power reserve.
The watch’s dark blue theme pays tribute to the Principality of Monaco’s racing tradition, with a contemporary twist. The choice of colour is a nod to the Mediteranean coast which hosts one of the world’s most prestigious races. The touches of yellow on the hands and hour markers provide a vibrant contrast, evoking the sparks that fly from racing cars at high-speed.
An Homage to the Future
The brand’s enduring heritage is upheld in this new TAG Heuer Monaco Chronograph, featuring classic motorsport-inspired aesthetics, while pushing the boundaries with its innovative design and technical prowess.
This model features a robust case in titanium, known for its lightweight and shock resistant properties, making it perfectly suited to the demands of high-speed motor racing. The case houses a striking skeleton dial that highlights the intricate workings of the Calibre Heuer 02, combining mechanical beauty with functional precision. This design choice embodies the intricate craftsmanship and complexity synonymous with TAG Heuer, representing a hallmark of the brand’s approach to watch design.
The TAG Heuer Monaco Chronograph also pays tribute to the brand’s indelible mark on sports timekeeping. This connection is deeply rooted and has shaped the design, technical features, and spirit of the Monaco collection. From timing the world’s toughest races to being the watch of choice for legendary drivers, the Monaco collection embodies the thrill and excitement of motorsport.
Expanding the collection’s rich racing heritage to the TAG Heuer Connected watches, the TAG Heuer Monaco Chronograph and its skeleton dial are now also available as connected watch faces, bridging the excitement of the motorsports universe onto any wrists.
The Ultimate Chronograph
This new TAG Heuer Monaco Chronograph is the latest chapter of the iconic collection. It’s a symbol of the brand’s avant-garde spirit, blending traditional craftsmanship with contemporary watchmaking. This timepiece is not just a tool for measuring time but a companion for those who live on the edge. This narrative of relentless innovation, of breaking boundaries and setting new standards, is what defines TAG Heuer and this launch is a celebration of how far the Monaco has come since its inception and a glimpse into the future of this legendary collection.
TAG Heuer Monaco Chronograph
CBL2188.FT6261
Movement
Calibre Heuer 02 (ref. TH20-00)
Functions
Hours, minutes, seconds, date, chronograph
Dial
Blue sandblasted dial
3 counters:
– 3 o’clock: black, blue opalin minute chronograph counter;
yellow lacquered hand
– 6 o’clock: permanent second indicator; rhodium plated hand
– 9 o’clock: black, blue opalin hour chronograph counter;
yellow lacquered hand
White carved indexes with light blue Super-LumiNova®
Rhodium plated facetted hour and minute hands with light blue
Super-LumiNova®
Yellow lacquered central hand
Rhodium plated TAG HEUER applied logo
6 o’clock date with light blue Super-LumiNova®
SWISS MADE MONACO printed
Case
39 mm diameter
Black DLC grade-2 titanium sandblasted case
Beveled, domed sapphire crystal
Sandblasted black DLC grade-2 titanium screwed sapphire caseback
Water resistance: 100 meters
Bracelet
Embossed blue calf skin & rubber strap
Sandblasted black DLC grade-2 titanium folding clasp with double safety
push-buttons; TAG Heuer shield
Dimensions
Lug-to-lug: 47,4 mm
Thickness: 15,2 mm
Availability
May 2024
Estimated SRP
11’000 CHF
About TAG Heuer
TAG Heuer, founded in 1860 by Edouard Heuer in the Jura Mountains of Switzerland, is a luxury watch brand that is part of LVMH Moët Hennessy Louis Vuitton SE (“LVMH”), the world’s leading luxury group. Based in La Chaux- de-Fonds, Switzerland, and with four production sites, TAG Heuer has 1,900 employees and is active in 139 countries. TAG Heuer products are available online at www.tagheuer.com for select countries and in 260 boutiques and 2,300 points of sale worldwide. The company is headed up by Julien Tornare, CEO of TAG Heuer.
For 164 years, TAG Heuer has demonstrated pure avant-garde watchmaking spirit and a commitment to innovation with revolutionary technologies that have included the oscillating pinion for mechanical stopwatches in 1887, the Mikrograph in 1916, the first automatic-winding chronograph movement – Calibre 11 – in 1969, and the first luxury smartwatch in 2015. Today, the brand’s core collection consists of three iconic families designed by Jack Heuer – TAG Heuer Carrera, Monaco, and Autavia – and is rounded out with the contemporary TAG Heuer Link, Aquaracer, Formula 1, and Connected lines.
Embodying TAG Heuer’s motto, “Don’t Crack Under Pressure,” are prominent partnerships and brand ambassadors that express the brand’s passion for action and high performance.
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For further information, please contact:
For further information, please contact:
Tiziana Tedeschi
International PR Director TAG Heuer
+33 (0)6 76 58 37 08
tiziana.tedeschi@tagheuer.com
Fabiola Bobbio
International PR Manager TAG Heuer
+41 (0)79 204 88 77
fabiola.bobbio@tagheuer.com
Claire Burtet
International PR Project Manager TAG Heuer
+41 (0)79 504 84 64
claire.burtet@tagheuer.com
