BEYOND THE SUCCESSFUL LAUNCH IN SAUDI ARABIA, WHAT IS YOUR VISION FOR EXPANDING VAN CLEEF & ARPELS’ PRESENCE AND INFLUENCE ACROSS BAHRAIN AND THE KSA? HOW WILL YOU CATER TO THE UNIQUE PREFERENCES OF THESE MARKETS WHILE UPHOLDING THE BRAND’S HERITAGE?
Our vision goes beyond mere expansion. It’s about truly weaving Van Cleef & Arpels into two distinct narratives. In Saudi Arabia, with Vision 2030, there’s a whole transformation that we
are part of. We aim to embrace the new retail landscape and become an integral part of it. The evolving retail landscape in Saudi Arabia will play a major role in this unfolding story. For Bahrain, with Marassi, I believe the retail landscape will see significant enhancement. This upgrade will give us a fresh canvas to create unique, tailor-made experiences for local clients. Our goal is not just to offer creations but to curate personalized journeys for each client’s taste and experience.
HOW DO YOU SEE THE DEFINITION OF LUXURY EVOLVING IN THE GCC REGION? HOW WILL VAN CLEEF & ARPELS ADAPT ITS STRATEGY TO CATER TO THE CHANGING DESIRES AND EXPECTATIONS OF LUXURY CONSUMERS IN BAHRAIN AND THE KSA?
Luxury in the GCC is evolving towards experiential and meaningful indulgence. At Van Cleef & Arpels, we will offer not just creations, but narratives and emotions that resonate with our clients. We aim to stay agile amidst the changes in luxury trends and continue to differentiate ourselves by offering exceptional client experiences that exceed expectations.
YOUR COLLABORATION WITH THE NATIONAL MUSEUM OF SAUDI ARABIA ON THE “VAN CLEEF & ARPELS: TIME, NATURE, LOVE” EXHIBITION EXEMPLIFIES A COMMITMENT TO CULTURAL ENRICHMENT. HOW DO YOU PLAN TO LEVERAGE SIMILAR INITIATIVES TO FURTHER CONNECT VAN CLEEF & ARPELS WITH THE RICH CULTURAL TAPESTRY OF BAHRAIN AND THE KSA?
Our partnership with the Ministry of Culture and the National Museum was a significant milestone for the entire region. It showcased our commitment to cultural enrichment. We aim to tailor activations dedicated to the unique tapestry of each market in Bahrain and Saudi Arabia. We will curate immersive experiences that resonate with the local ethos and aspirations, fostering a deeper connection and a sense of belonging within each community. Authenticity and relevance will be our priorities, ensuring we become an integral part of the cultural fabric of both markets.
THE ALHAMBRA COLLECTION IS AN ICON OF VAN CLEEF & ARPELS. CAN YOU TELL US ABOUT HOW IT EVOLVED THIS YEAR?
The Alhambra collection demonstrates Van Cleef & Arpels’ jewelry savoir-faire and expertise. It’s particularly noted for its stone selection and rich palette of materials and hues. The Alhambra motif has always been a symbol of luck, reflecting the positive vision of life that Van Cleef & Arpels holds dear. Since its inception in 1968, the collection has continually evolved, embracing new combinations of materials, different functionalities, and variations in motif sizes. This year, we’ve introduced pieces that feature the deep sheen of guilloché yellow gold paired with the rich tones of blue agate, such as the Sweet Alhambra watch and the Vintage Alhambra reversible ring. We’ve also expanded the collection with a pendant and earrings, both showcasing the beautiful blue agate.
BUILDING AND MOTIVATING A HIGH- PERFORMING TEAM IS CRUCIAL FOR SUCCESS. WHAT LEADERSHIP QUALITIES DO YOU POSSESS THAT WILL INSPIRE AND EMPOWER YOUR TEAM IN BAHRAIN AND THE KSA TO ACHIEVE EXCEPTIONAL RESULTS FOR VAN CLEEF & ARPELS?
A high-performing team should embody shared values and a sense of belonging. My leadership philosophy is deeply aligned with Van Cleef & Arpels’ values. By embodying these values, I aim to foster a family spirit where every team member feels supported and empowered to contribute their best. It’s about creating a supportive environment where every employee can thrive both personally and professionally.
YOU PRIORITIZE A HEALTHY WORK-LIFE BALANCE. HOW DO YOU TRANSLATE THIS PHILOSOPHY INTO FOSTERING A POSITIVE AND SUPPORTIVE WORK ENVIRONMENT FOR YOUR TEAM IN BAHRAIN AND THE KSA, PROMOTING WELL-BEING ALONGSIDE HIGH PERFORMANCE?
The topic of work-life balance is becoming increasingly important. It is an integral part of our organizational culture. By offering flexible work arrangements, promoting well-being, and encouraging open dialogue, we aim to foster a community where well-being and high performance go hand in hand.
YOUR ENTHUSIASM FOR CARS REFLECTS YOUR DRIVE FOR EXCELLENCE. HOW DOES YOUR PASSION FOR DIFFERENT PURSUITS TRANSLATE INTO YOUR APPROACH TO LEADING VAN CLEEF & ARPELS IN BAHRAIN AND THE KSA?
My passion for cars fuels my drive for excellence, commitment to innovation, and dedication to success. This same energy and motivation are what I bring to the team, inspiring them to reach new heights.
YOUR UNWAVERING SUPPORT FOR REAL MADRID SPEAKS TO YOUR COMMITMENT TO EXCELLENCE. HOW WILL YOU INSTILL THIS SAME DEDICATION TO EXCELLENCE WITHIN THE VAN CLEEF & ARPELS TEAMS ACROSS BAHRAIN AND THE KSA?
Like Real Madrid’s commitment to excellence and continuous improvement, I aim to instill a similar dedication within our teams. We strive to create a supportive, family-like environment where every team member aligns with our shared goals and values. This commitment will drive us to reach new heights and achieve success together.
