Beginning October 6th, Saie will launch exclusively on Sephora.ae in the Middle East. Starting October 15th,
the brand will roll out across 40 doors in six countries, including the United Arab Emirates, Saudi Arabia, Oman, Bahrain, Qatar, and Kuwait, with a one-bay setup. The launch will include Saie’s customized assortment, featuring hero products like the iconic Glowy Super Gel, the Dew Blush Collection, and the viral Glossybounce Lip Gloss Oil. Additionally, on November 1st, Saie will be featured in the windows of the flagship Sephora store in Dubai Mall.
Saie’s Middle East expansion has been highly requested by the brand’s community since its launch. Global demand for the brand’s ‘Signature SaieGlow’ has cultivated a cult following across international consumers, fueled by the brand’s strong social presence.
This expansion marks Saie’s first global brick-and-mortar presence with its exclusive North American retailer, Sephora. The long-standing partnership with Sephora, which began with Saie’s North America launch with Sephora in 2021, has flourished. This next step into the Middle East reflects the natural evolution of both brands’ shared commitment to clean, sustainable beauty.
“At Sephora Middle East, we’ve seen a significant shift towards clean beauty and the growing demand for the ‘no makeup’ makeup look that enhances natural beauty with effortless radiance. Our customers are more conscious than ever about the ingredients they use and are seeking products that deliver high performance without compromising their health or the environment. That’s why we’re excited to welcome Saie to our shelves, a brand that perfectly captures this balance with its clean, skin-loving formulas and minimalist aesthetic. Saie’s philosophy aligns perfectly with the region’s evolving beauty landscape, where luxury meets conscious living,” said Hasmik Panossian, Managing Director, Sephora Middle East.
ABOUT SAIE: Saie is a clean, performance-driven makeup brand with a mission to feel good and do good, for people and the planet. Founded by beauty industry veteran, Laney Crowell, Saie set a new industry standard with high-performance formulas, sustainable packaging and practices, and a promise to create positive change. Saie’s award-winning products are elevated, effortless, and easy to use – best known for their signature lilac packaging, skincare properties and the trademarked SaieGlowTM. Find Saie at Saiehello.com, Sephora.com and every Sephora store across the United States and Canada.
