DUBAI, UAE — 30 December 2025 As the 31st edition of the Dubai Shopping Festival (DSF) unfolds, the city prepares to host the highly anticipated DSF Auto Season from 2 to 11 January 2026. This ten-day curated celebration transforms Dubai into a premier destination for motoring culture, where avant-garde design, bespoke craftsmanship, and the spirit of high-performance luxury converge.
Now in its second year, DSF Auto Season is more than an event; it is a high-octane sanctuary for the region’s most discerning collectors, industry visionaries, and automotive aficionados. From rare heritage showcases to the roar of modern supercars, the 2026 season invites the GCC’s elite to witness the evolution of the machine.
The Collectors Hub at City Walk (2–4 January)
Nestled in the heart of City Walk, the Collectors Hub serves as an intimate gallery of automotive rarities. This space is dedicated to the “Editor’s Picks” of the motoring world, showcasing:
- Limited-Edition Hypercars: Masterpieces of modern engineering.
- Timeless Classics: Icons that defined eras of elegance.
- Exclusive Unveilings: Bespoke builds revealed to the public for the first time. Designed for the true connoisseur, the Hub offers a sophisticated environment for collector networking and the exchange of motoring narratives.
A Symphony of Motion: Citywide Parades
The season commences with a series of choreographed processions that paint Dubai’s iconic skylines with the vibrant colors of performance and prestige:
- Yalla Dubai Parade (2 Jan): A cross-border community celebration arriving from Oman to Nad Al Sheba Square.
- The Porsche Heritage Parade (3 Jan): A legendary line-up tracing the evolution of Stuttgart’s finest, from Coca-Cola Arena to the heart of the city.
- The Supercar Spectacle (4 Jan): A high-visibility showcase of raw power and aerodynamic beauty featuring the world’s most sought-after performance brands.
The Auto Flash Sale (2–11 January)
For those seeking to expand their personal collections, the Auto Flash Sale offers an exclusive window into the latest 2026 models. Participating premium dealerships across Dubai will present bespoke opportunities and curated model promotions for guests arriving from across Bahrain, KSA, Oman, Qatar, and Kuwait.
Community & Culture: Nad Al Sheba & Beyond
From 2–4 January, Nad Al Sheba Square transforms into a refined social hub—the Auto Socials. This gathering place allows enthusiasts to connect over a shared passion for design and innovation in a family-friendly, sophisticated atmosphere.
The journey continues on 10 January with the Mirdif Motor Show, focusing on the intersection of automotive excellence and lifestyle, and concludes with the Middle East Cars & Bikes Week (10–11 January) at Dubai Studio City. The latter serves as a vibrant festival of stunt artistry, custom builds, and regional brand activations, showcasing the sheer depth of the UAE’s motoring soul.
A Landmark Event for the Discerning Driver
The 2026 DSF Auto Season is a defining moment for the regional automotive landscape. By bridging the gap between historical heritage and futuristic innovation, the event reflects Dubai’s status as the global capital of luxury and maritime-inspired motoring.
“Durrah doesn’t just showcase luxury—it invites you to live it.” Join us this January as we unveil the extraordinary.
For more information on the full calendar of events, visit mydsf.ae or follow the journey at @dubaifestivals.
