The Middle Eastern retail landscape continues to evolve, welcoming global icons that blend trend-led fashion with high-traffic accessibility. Following the successful October 2025 launch at The Avenues, Kuwait, Primark, in partnership with the Alshaya Group, has officially confirmed an aggressive expansion strategy that will see the brand take up residence in the region’s most coveted luxury hubs.
The Dubai Momentum
Dubai remains the heartbeat of this regional rollout, with three significant openings scheduled for the first half of the year. The journey begins on March 26, 2026, with a highly anticipated flagship at The Dubai Mall, followed by launches at City Centre Mirdif in April and Mall of the Emirates in May. For the discerning shopper, these openings represent a new layer of choice within the city’s premier fashion destinations.
Kingdom Expansion and Beyond
The 2026 roadmap extends well beyond the UAE. Later this year, Primark will make its debut in the Kingdom of Bahrain at City Centre Bahrain and in Qatar at Doha Festival City. This move marks a strategic effort by Alshaya Group to bring international high-street versatility to the doorsteps of the region’s most style-conscious markets.
A Vision of Growth
This phase of growth is a testament to the strong synergy between Primark and Alshaya. John Hadden, CEO of Alshaya Group, and Eoin Tonge, Interim CEO at Primark, have both emphasized that this expansion is rooted in meeting the region’s growing demand for contemporary, accessible fashion within a world-class shopping environment.
For the Durrah reader, these launches signify more than just new storefronts; they represent the continued growth of the Middle East as a global focal point for retail innovation and international brand residency.
