SAKHIR, Bahrain – In a move that brings together two of the Kingdom’s most influential institutions, Bahrain International Circuit (BIC) and Al Salam Bank have officially shifted into high gear with a landmark multi-year partnership.
The agreement establishes Al Salam Bank as a Lead Partner and the Official Banking Partner of ‘The Home of Motorsport in the Middle East.’ The deal was solidified at a signing ceremony in Sakhir, attended by BIC Chairman Arif Rahimi, Chief Executive Shaikh Salman bin Isa Al Khalifa, and Al Salam Bank Group CEO Rafik Nayed.
A Win-Win for the Kingdom
For the Durrah community—many of whom are regulars at the circuit’s premium lounges and track days—this partnership signals a new era of synergy between elite sport and premier finance.
- Global Visibility: Al Salam Bank will leverage BIC’s massive platform, which hosts over 420 events annually, showcasing the bank’s brand to a global audience of millions.
- Seamless Operations: BIC will integrate Al Salam Bank’s market-leading financial products into its daily operations, ensuring the circuit runs as smoothly as a finely tuned engine.
- Enhanced Fan Engagement: The bank will play a central role at the BIC Fan Village during the two-week buildup to the Bahrain Grand Prix, offering unique engagement opportunities for the tens of thousands of fans who flock to the desert.
Voices from the Paddock
“As the largest Bahraini bank, Al Salam Bank remains firmly committed to supporting initiatives that drive economic growth and enhance tourism,” stated Rafik Nayed, Group CEO of Al Salam Bank. “This collaboration allows us to extend innovative, client-centric banking solutions across one of Bahrain’s most dynamic national platforms.”
Shaikh Salman bin Isa Al Khalifa, BIC Chief Executive, echoed the sentiment:
“This landmark partnership brings together two of the most powerful brands in Bahrain. Al Salam Bank are leaders in the region’s banking and asset management industries, and I am confident that our partnership will be of significant mutual benefit.”
