The relaunch of MATTAR’s new identity is driven by a vision to elevate Bahrain’s natural pearls to a global stage, allowing the world to experience the elegance and rarity of these exceptional gems. By expanding its reach beyond regional borders, MATTAR aims to showcase the beauty of natural pearls, each one a masterpiece of nature, to be adorned by discerning jewelry lovers around the globe.
The redesigned flagship store now stands as a tribute to MATTAR’s enduring heritage, embodying the elegance and craftsmanship that have defined the brand for over a century. This space invites visitors into a world where tradition meets innovation, with showcases that feature MATTAR’s finest jewelry pieces and designs. Each creation reflects the artistry of natural pearls, meticulously crafted to celebrate their rarity and beauty, offering a blend of classic elegance and contemporary sophistication that appeals to jewelry connoisseurs around the globe.
The store showcases commissioned murals by local artist Rashed Al Araifi. These artworks vividly illustrate the journey of natural pearls, from their discovery in the sea to their transformation into exquisite jewelry pieces.
As part of the relaunch, a dedicated exhibition was unveiled separately from the main showroom, offering an intimate exploration of the Mattar family’s remarkable history in the pearl industry and Bahrain’s legacy as a center of pearling excellence. This curated space features exclusive jewelry pieces, some never seen before.
With this renewed identity, MATTAR not only celebrates its heritage but also reaffirms its commitment to innovation and global recognition, ensuring that the story of Bahrain’s natural pearls continues to inspire and captivate audiences worldwide.
