Diyar Al Muharraq, Bahrain – 20 April 2025 – In an inspired collaboration that beautifully merges innovation, sustainability, and elevated guest experience, Address Beach Resort Bahrain proudly announces a prestigious partnership with Al Haddad Motors – the exclusive distributor of Mercedes-Benz in the Kingdom of Bahrain. This alliance sees the hotel’s premium fleet enhanced with the acquisition of two state-of-the-art brand brand-new vehicles, including the all-electric Mercedes-Benz EQS 450 SUV and the refined and iconic Mercedes-Benz S450, further elevating the resort’s dedication to refined mobility and sustainable luxury.
With its idyllic setting on the white sandy shores of Marassi, Address Beach Resort Bahrain continues to redefine beachfront elegance and hospitality excellence in the Kingdom. This latest collaboration with Mercedes-Benz underlines the resort’s unwavering commitment to delivering world-class service while embracing a forward-thinking approach to environmental responsibility.
In line with the hotel’s sustainability vision, Address Beach Resort Bahrain is proud to add the Mercedes-Benz EQS 450 SUV to its transport portfolio. The all-electric SUV is a testament to progress, offering guests an unparalleled ride defined by silent power, innovative technology, and zero emissions. Whether shuttling VIP guests from the airport to the resort or providing an exclusive ride to discover the stunning island, the EQS 450 makes a bold and eco-friendly statement.
Complementing this green initiative is the acquisition of the latest Mercedes-Benz S450. Synonymous with sophistication and world-class engineering, the S-Class is designed for discerning guests who expect nothing less than timeless elegance, comfort, and prestige. Whether for dignitaries, celebrities, or special occasion stays, the S450 provides a fitting welcome to those accustomed to first-class living.
Infrastructure for the Future
As part of this meaningful partnership, Al Haddad Motors, in collaboration with Emaar Hospitality Group, has installed two electric vehicle charging stations—one located at Address Beach Resort Bahrain and the other at Vida Beach Resort Marassi Al Bahrain. These installations signify more than infrastructural upgrades—they are strategic moves into a more sustainable future and an invitation for guests to embrace eco-conscious travel without compromise.
The charging stations are designed to support the growing number of electric vehicle owners and offer an added layer of convenience for guests arriving in their EVs or utilizing the resort’s electric fleet. It is a gesture of forward-thinking hospitality that seamlessly blends modern needs with luxury comfort.
A Celebration of Speed and Style: Formula 1 Weekend Collaboration
This partnership also came to life during Bahrain’s most exhilarating weekend of the year—Formula 1. In March, Address Beach Resort Bahrain and Mercedes-Benz celebrated a weekend of adrenaline, luxury, and unforgettable experiences with a series of F1-themed activations around the property. From high-octane displays and exclusive Mercedes-Benz showcases to live screenings and VIP receptions, the hotel became a pulsating hub of motorsport energy and elegance.
Guests immersed themselves in the thrill of Formula 1 within the refined setting of Address Beach Resort Bahrain, where the spirit of the sport met the soul of luxury hospitality. The collaboration not only heightened the F1 experience for guests but also reflected the dynamic synergy between the two brands that celebrate precision, power, and performance.
Leaders Speak on the Vision
Speaking on this strategic alliance, Mr. Ricardo Vale, General Manager of Address Beach Resort Bahrain, shared:
“At Address Beach Resort Bahrain, we are constantly seeking partners who share our values of excellence, innovation, and sustainability. Our collaboration with Al Haddad Motors and Mercedes-Benz is a natural extension of our commitment to offering guests a luxurious, forward-thinking experience. The addition of the EQS 450 SUV and S450 reflects our promise to redefine travel in the Kingdom, not just as a mode of transportation, but as a continuation of the elevated lifestyle we offer from the moment our guests arrive. The new EV charging stations further support this vision, reinforcing our dedication to a greener tomorrow.”
And adding further on behalf of Mercedes-Benz Bahrain, Mr. Warren Hudson, CEO of Al Haddad Motors, remarked:
“Our partnership with Address Beach Resort Bahrain is a perfect representation of the future of luxury, where elegance meets sustainability. The inclusion of the EQS 450 SUV and the S-Class demonstrates how innovation can enhance the guest journey, from arrival to departure. We’re proud to support this forward-thinking hospitality vision with our unmatched legacy of excellence and innovation.”
Address Beach Resort Bahrain continues to set new standards in sustainable, luxurious living—blending the very best in hospitality, design, and now, mobility. With the unmatched elegance of Mercedes-Benz vehicles and the integration of eco-conscious infrastructure, the resort invites guests to journey in style and arrive with a conscience.
