Prepare your lashes for liftoff because Benefit Cosmetics has just expanded their universe of lash luxury. The beloved BADgal BANG! mascara, revered for its gravity-defying volume, is now launching into uncharted territories of color. Get ready to experience the same voluminous formula you adore but in three vibrant new shades that promise to make your eyes the center of attention.
Since its launch, BADgal BANG! Mascara has become synonymous with bold and dramatic eyelashes. Known for creating intense 36-hour full blast volume, this mascara doesn’t shy away from making a statement. It withstands the desert heat and the most tear-jerking of wedding speeches, being water-resistant, smudge-proof, and flake-free. Its ProVitamin B5-enriched formula is known to fuel thickness and strength in each lash. With such impressive lash stats, it’s no wonder one BADgal BANG! is sold every eight seconds.
Let’s talk about these new entrants in the BADgal family: Rebel Brown, Power Blue, and Wild Plum. While Intense Pitch Black remains a classic staple, these additional hues are here to spice things up. Rebel Brown offers a softer alternative for those seeking definition without the starkness of black. Power Blue makes a bold splash – perfect for standing out in a crowd or complementing an edgy look. Wild Plum will surely appeal to those looking to add an unexpected pop of color that enhances the natural eye color in surprising ways.
Equipped with Benefit’s custom Big Slimpact! Brush designed to reach every lash from root-to-tip and corner-to-corner, this mascara gives 360º coverage ensuring every individual lash is coated with explosive volume.
With lashes so lush they could be spotted from space (probably), Benefit encourages you to ‘wiggle the brush from base of lashes to tip’ layering as desired ‘to build volume & coat every lash’. For those daring enough to embrace full-on drama – apply it on both upper and lower lashes.
Starting July 15th, beauty enthusiasts across the Middle East can get their hands on these cosmic colors at Sephora and Benefit Boutiques with prices set at AED 145 | SAR 162. As we await their arrival on our lashes—and our Instagram feeds—keep your eyes peeled on @BenefitMiddleEast channels for more tantalizing teasers and alluring looks featuring these new shades under #badgalbang.
So whether you’re channeling intergalactic chic or simply aiming for an otherworldly gaze at your next soirée, these new shades are sure to elevate any beauty routine into an adventure beyond the stars!
