DE BEERS PARIS, FRANCE
De Beers London opened its new Paris flagship store at 12 Rue de La Paix, an exciting new chapter for the British jewellery house. Located at the historic heart of High Jewellery in a city synonymous with elegance, artistry and style, the flagship is the first physical manifestation of the De Beers London DNA, following the House’s rebrand in February 2025. Rue de La Paix is renowned as the birthplace of Haute Couture. A byword for craftsmanship and prestige, it is home to the world’s finest couture houses, watchmakers and jewellers. De Beers opened a Parisian office near Place Vendôme in 1889, at the height of the square’s evolution into a hub for fashion and luxury. By unveiling its largest flagship within this rarefied neighborhood, the House cements its pedigree as a master of diamonds since 1888. With a series of private rooms and spaces in which to host exhibitions, events, salons and soirées, the flagship is designed to become a destination that will create special moments and memories.
LOUIS VUITTON SHANGHAI, CHINA
Louis Vuitton unveils one of its most architecturally ambitious and culturally layered spaces to dateThe Louis, a sweeping new retail-meets-museum destination moored in the heart of Shanghai’s central business district. Shaped like a monumental ship and clad in Monogram motifs, the multi-level structure pays homage to both the city’s storied maritime history and the Maison’s own roots in crafting trunks for long-haul travel during the steamship era. Far more than a flagship store, The Louis represents a convergence of innovation, heritage, and hospitality. Housing a retail floor, exhibition hall, and the newest Le Café Louis Vuitton, the space offers a fully immersive encounter with the brand’s DNAbridging past and present, East and West, and the functional with the fantastical. Inside, every design detail invites a layered interpretation. The terrace’s seaside-inspired ambiance echoes vintage ocean liners. Soft lighting and polished wood tones within Le Café Louis Vuitton recall grand dining salons. And through its integration of art, architecture, and storytelling, the space underscores Shanghai’s motto of “embracing all rivers”-welcoming diversity while honoring its identity.
TECHNOGYM RIYADH, KSA
Technogym, the world-leading brand in fitness, wellness, sport and health, inaugurated its new location in Riyadh, consolidating its role as a global ambassador of wellness and reinforcing its commitment to the Middle East region. This opening represents a strategic step in the company’s international expansion plan and underscores its mission to integrate wellness into people’s daily lives, contributing to the improvement of public health and the promotion of active lifestyles. Technogym Riyadh which includes Technogym Saudi Arabia headquarters and the Technogym Boutique, is located in King Fahad Branch, Olaya District and represents the perfect place both to consumers and industry operators to live, firsthand, the Technogym Experience made of design, superior biomechanics, digital technologies, interior design and training. It will provide access to Technogym’s state-of-the-art equipment, digital ecosystems, and personalized training solutions, while also offering spaces dedicated to dialogue on health, sports science, and preventive medicine.
PARMIGIANI FLEURIER TOKYO, JAPAN
Parmigiani Fleurier officially opened its first boutique in Asia, located at 7-chome Chuodori in the heart of Tokyo’s prestigious Ginza. The flagship stands to strengthen Parmigiani Fleurier’s presence in Japan and beyond, at a time when the industry is showing restraint. It celebrates the exceptional craftsmanship of the house in a market hugely appreciative of Swiss watchmaking excellence and is the result of a close collaboration between Parmigiani Fleurier and Art Gear Capital K.K., a key watch distributor in Japan. The store’s facade serves as the brand’s signature on this premier retail avenue, reflecting the surrounding cityscape to create visibility and a dynamic presence in Ginza. The boutique’s scenography, designed by celebrated Swiss studio Atelier OÏ, is adapted to the typical verticality of the buildings: every square meter is designed to offer fluidity and elevation. Spread across two levels, the ground floor invites customers to immerse themselves in a warm and minimalist environment, defined by light wooden furniture and deep seating that create a cocoon of serenity.
