LOEWE’s Fall/Winter 2024 Men’s Runway Collection is a bold exploration of masculinity, blending the real with the surreal through Richard Hawkins’ vision of collaged realities.
The collection moves away from traditional formality to present a diverse array of characters and styles, from the straightforward to the restlessly innovative. Hawkins’ artworks, rich in the exploration of male form and mythologies, are transposed onto clothing and accessories, bringing a unique narrative of desire and juxtaposition to the runway. The collection achieves a sardonic commentary on the collage of modern life, with pieces that connect in a deliberate, almost imposing manner, reflecting the constant stream of collaged images we navigate daily.
