Pierre Salanitro, founder of S by Salanitro, delves into his passion for crafting unique luxury objects, exploring the intersection of innovative techniques and cultural aesthetics that define his prestigious brand.

WHAT DRIVES YOUR PASSION FOR CREATING UNEXPECTED AND UNIQUE LUXURY OBJECTS?

      I’m on a mission to astonish with dazzling and innovative creations. My background in Haute Horlogerie, combined with my dedication to mastering precious materials and craftsmanship, fuels my journey into creating singular, meaningful treasures that resonate with beauty and rare elegance.


HOW DO YOU TRANSLATE YOUR KEEN AESTHETIC SENSE AND CULTURAL AWARENESS INTO TANGIBLE DESIGN ELEMENTS FOR S BY SALANITRO PRODUCTS?

      I pride myself on having a deep aesthetic and cultural sensibility. This involves ambitious projects and sometimes illustrious partnerships that combine multiple disciplines to create art that marries technical brilliance, timeless skill, and modern allure. Our products are distinguished by their unique sparkle and strong, singular identity within the luxury world.


BEYOND EXCEPTIONAL CRAFTSMANSHIP, HOW DOES S BY SALANITRO INTEGRATE INNOVATION INTO ITS CREATIONS?

      We embody innovation through the integration of sophisticated techniques such as various gem settings and the utilization of vermeil in crafting. These techniques contribute to the unique and contemporary reinterpretations of our creations, demonstrating a fusion of technical prowess and artistic flair.


CAN YOU DESCRIBE A SPECIFIC INSTANCE WHERE S BY SALANITRO COLLABORATED SUCCESSFULLY TO ACHIEVE A DAZZLING AND ORIGINAL CREATION?

      A great example is the creation of the Masks Collection II, where we collaborated with master gem setters, engravers, and jeweler-artisans. This collection features masks from Japan, Gabon, and Indonesia, each crafted with vermeil, diamonds, and colored stones, showcasing our collaborative spirit and commitment to creating dazzling and original pieces.


LOOKING BEYOND TIMEPIECES, WHAT INSPIRES YOU TO EXPLORE NEW HORIZONS WITH S BY SALANITRO?

      My passion for singular and precious objects that evoke emotion. This is evident in the creation of our mask collections and the recently introduced jewelry line, showcasing our expansion into various forms of luxury items.


HOW DOES S BY SALANITRO ENSURE THE “HIGHEST STANDARDS” ARE MET FOR CONNOISSEURS OF RARE REFINEMENTS?

      The credit goes to our dedicated teams at S by Salanitro, who put all their knowledge and virtuosity at the service of producing exceptional objects. This involves initiating ambitious projects and sometimes prestigious collaborations, resulting in dazzling works of art that combine technical prowess, age-old mastery, and contemporary inspiration.


WHAT IS YOUR VISION FOR THE FUTURE OF S BY SALANITRO? HOW WILL THE BRAND CONTINUE TO SURPRISE THROUGH ITS CREATIONS?

      My vision for the future involves continuing to push boundaries in the luxury goods market, ensuring that each new collection and piece remains as surprising, refined, and timeless as the last. This vision includes expanding the brand’s repertoire beyond watches to include other luxury objects like the masks, backgammons, and jewelry, each embodying our signature blend of innovation, craftsmanship, and artistic flair.


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