What are the core messages and objectives behind Radisson’s current marketing campaigns across the MEAT, MED, and SEAP regions? How do these messages resonate with the diverse audiences within these markets?
Across the regions, our marketing is designed to celebrate local nuances while delivering globally consistent experiences. Our objective is to drive meaningful engagement with guests, whether they’re traveling for business, leisure, or both. All regions are incredibly diverse, and so is our approach. Storytelling is centered around nature, culture, and emerging lifestyle preferences. It’s about connecting guests to authentic, design-led stays that reflect the character of each destination.
Could you elaborate on the key narratives and storytelling elements that Radisson is currently employing in its marketing communications to connect with travelers on an emotional level and build brand loyalty?
We believe in storytelling that goes beyond the product, it’s about creating emotional connections. Our campaigns focus on real guest moments, destination immersion, and purposeful experiences. For instance, the Taste of Heritage series under our Radisson Collection brand celebrates the culinary soul of global destinations, blending tradition with contemporary flair. We also connect with travelers digitally through immersive tools virtual hotel tours, photorealistic 3D maps, and hyper-personalized content on our website and app. Our loyalty program, Radisson Rewards, is another key touchpoint that builds trust and keeps guests coming back. It’s intuitive, generous, and reflects what today’s traveler truly values: flexibility, recognition, and relevance.
In your role as a senior leader in Marketing and Communications, what are your perspectives on the importance of Women in Leadership within the hospitality industry in the MEAT, MED, and SEAP regions? How does Radisson foster an inclusive environment that supports the growth and advancement of women?
As a woman in leadership, this is a subject I feel deeply passionate about. Radisson Hotel Group has committed to achieving 50% Women in Leadership by 2030. We support this through structured talent pipelines, inclusive training programs, and fast-track development initiatives like our Accelerate program. Diversity and inclusion aren’t buzzwords for us they are embedded into our culture. Our teams are stronger, more innovative, and more successful when they reflect the world we live in.
The MEAT, MED, and SEAP regions are incredibly diverse culturally and geographically. How does Radisson tailor its marketing and communication strategies to effectively engage with this regional diversity while maintaining a consistent global brand identity?
We operate on the principle of global consistency with local sensitivity. While our core brand architecture and values remain unified, we adapt how we tell our story based on cultural context, language, and consumer behavior. Our digital platforms are available in 34 languages, which allows us to localize content effectively. Campaign visuals, guest experiences, PR narratives, and even social media tone are all adapted to resonate with local audiences. In Southeast Asia, for example, there’s a strong focus on sustainability and nature-inspired travel. In the Middle East, our messaging often highlights digital innovation, luxury, and family connectivity. It’s about staying relevant while staying true to who we are.
Can you share examples of successful Radisson marketing campaigns that have effectively leveraged regional nuances and cultural insights to achieve strong engagement and results within specific markets in your portfolio?
In the Middle East, our immersive and Arabic-personalized digital campaigns have significantly boosted conversions. Meanwhile, in Southeast Asia, our launch of Radisson RED Danang used a bold, design-forward campaign that spoke directly to a younger, experience-driven audience—with excellent results in social media engagement and direct bookings.
Looking forward, what are some of the key communication priorities for Radisson in the MEAT, MED, and SEAP regions? Are there any emerging trends in marketing and communication that you are particularly focused on incorporating into Radisson’s strategies?
Looking ahead, three pillars are shaping our strategy: personalization, digital innovation, and responsible storytelling. With AI now deeply integrated into our platforms, we’re delivering smarter, more tailored guest journey from dynamic content to smart hotel search tools. We’re also doubling down on responsible travel messaging. With over 60% of our portfolio now offering verified Sustainable Stays, and 100% carbon-compensated meetings, sustainability is no longer an add-on it’s a core narrative. Finally, we’re placing more emphasis on human-led, emotionally intelligent storytelling across all touchpoints. As travelers seek purpose, not just places, our role is to inspire, engage, and stay ahead of the curve.
