From historic barber shops and bespoke tailors to sleek clothing stores, the itinerary highlights some of Rome’s most iconic boutiques and hidden ateliers, offering a sophisticated exploration of Italian craftsmanship. The itinerary has been thoughtfully designed to include Rome’s most distinguished boutiques and historic establishments. Antica Barberia da Peppino, founded in 1957, is a historic barber shop in the heart of Rome offering elevated grooming experiences for men. Notable clients include royalty, politicians, celebrities, and members of the Roman jet set. Sartoria Tommy & Giulio Caraceni is renowned for its quintessentially Italian style and is a leading destination for bespoke, handcrafted suits. It has dressed film stars and influential figures, including Cary Grant and Gianni Agnelli.
Marini Calzature, founded in 1899 by Giuseppe Marini, a young visionary Roman shoemaker, is a historic atelier that crafts bespoke handmade footwear. The boutique rose to international prominence during the golden era of La Dolce Vita in the 1950s and 1960s, becoming a symbol of timeless elegance. Its exquisite handmade shoes adorned the feet of global icons such as Marcello Mastroianni and Anna Magnani. To this day, Marini operates from its original workshop at Via Francesco Crispi 97, located in the heart of Rome near Via Veneto.
Brioni, founded in Rome in 1945, encapsulates modern elegance and sophistication, with meticulously crafted garments made from some of the world’s finest fabrics. In addition to bespoke tailoring, the boutique offers formal and casual ready-to-wear Made in Italy collections, as well as a curated range of leather goods, shoes, accessories, and fragrances. Brioni designs and crafts items in the spirit of ‘slow luxury,’ embracing values that prioritize sustainability for the planet and well-being for people. This ethos is shared by artisans and communities integral to the brand’s identity.
Schostal has specialized in beautiful Made in Italy sleepwear for over 150 years, complemented by a curated selection of handmade knitwear and shirts. Cruciani & Bella, located in Rome’s historical core, is a small gentleman’s haberdashery offering a fine collection of accessories sourced from quality artisans in Italy. From silk ties and cashmere scarves to braces and sterling silver cufflinks, every piece is thoughtfully designed to elevate and personalize any outfit.
At Campomarzio70, a storied Roman perfumery, exquisite scents and artisanal secrets have been lovingly preserved and passed down through four generations. The dedicated staff are true connoisseurs of fragrance, offering personalized guidance to help guests choose their preferred scent.
