Heritage Journey

The Loro Piana Fall/Winter 2024-2025 Men’s Collection honors 100 years of the Maison’s history.

The collection pays homage to the brand’s heritage with a far-roaming and extraordinary journey across fibres, fabrics, and shapes, commending the unique know-how, the technical expertise, but also the very personal take on elegance, that are the Maison’s founding and enduring values. With the “fiori di cardo”, thistle flower, symbol at its heart – the thistle used historically by Loro Piana to raise and brush cashmere in its factory, found in the historical coat of arms since 1951 – the Collection explores the worlds of iconic yet ruggedly classic Cheviot, Cashmere, the rarity of Baby Cashmere, and the nobility of Vicuña: fibers and fabrics that are unique in their nature and in the way they are woven into cloth. The naturally dark Pecora Nera®, exclusively sourced in New Zealand, magnificently lustrous and elastic, and the pleasantly rustic and resilient Sopra Visso wool, sourced on the Sibillini Mountains of Italy, are rediscovered and brought back. The details, thereafter, recall those found in the wardrobes of Sergio Loro Piana and Pier Luigi Loro Piana, men of exquisite taste.

 

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