Nestled in the heart of Vienna, the Imperial Shop Vienna offers a unique shopping experience that bridges the historic charm of the Habsburg dynasty with the elegance and craftsmanship of modern Viennese culture.
“The Imperial Shop Vienna is much more than a typical souvenir store.”
Located directly near Vienna’s iconic Ringstrasse and within the regal setting of the Viennese Imperial Palace, the shop stands as a testament to the city’s rich imperial history and its continuing influence on local artisanship and commerce.
The Imperial Shop Vienna is much more than a typical souvenir store. It curates a selection of high- quality products that range from small keepsakes to luxurious gifts, all embodying the distinct Viennese charm, superior quality, and a long tradition of excellence. The shop is an homage to the imperial past, offering goods that would have impressed emperors and kings, including exquisite pieces from local traditional companies such as the Augarten Porcelain Manufactory, Lobmeyr Glass, and the Viennese Snow Globe Manufactory. Culinary treats from Julius Meinl, confectionery from Manner, and the Imperial Honey produced in Vienna are among the offerings that allow visitors to take a piece of Vienna home with them.
Adjacent to the shop is the Hofburg Info Center, providing visitors with a wealth of information about the history of the imperial palace in an international historical context. This space contrasts the imperial flair with its modern design, inviting visitors to learn more about the institutions located within the Hofburg and the significance of the palace up to the present day.
The Imperial Shop Vienna is more than a shopping destination. It’s a place where history meets modernity. Handpicked souvenirs and handmade items made by former suppliers to the Imperial Court, along with goods from traditional Viennese companies and manufacturers, range from jewellery and arts to culinary delights and books. These high-quality handcrafted souvenirs are offered in a trendy, modern setting that nonetheless carries an authentic imperial flair, making it a location where, arguably, Empress Elisabeth herself (“Sisi”) would have chosen to shop.
With offerings that appeal to a broad spectrum of tastes and budgets, the Imperial Shop ensures that every visitor can find something special to remind them of their visit to Vienna. Whether you’re looking for a luxurious gift or a small token to remember your journey, the Imperial Shop Vienna provides a shopping experience that is deeply rooted in the city’s imperial heritage while embracing the quality and innovation of its contemporary artisans.
