INFINITI marked a new chapter in its regional journey with an upscale celebration that brought together distinguished guests for the official launch of its exclusive INFINITI BEYOND membership program and the regional unveiling of the QX65 Monograph. The evening, held at Armani Dubai, also showcased the updated 2026 QX60 and QX60 Sport models, reaffirming the brand’s drive to deliver contemporary Japanese luxury through innovation, design, and craftsmanship. Guests were introduced to Artistry in Motion, the design philosophy that shapes the visual identity of INFINITI vehicles.
A key highlight of the event was the debut of INFINITI BEYOND, an exclusive lifestyle membership designed for QX80 owners in the UAE, Saudi Arabia, Qatar, Kuwait, and Bahrain. The program extends ownership benefits beyond driving by combining lifestyle, community, and mobility privileges. Members are invited to curated events featuring chef-led dining experiences, cultural workshops, wellness sessions, private brand encounters, and regional product launches. Complimentary access to premium wellness destinations such as Talise Spa in Dubai, Mansard Spa in Riyadh, and Banyan Tree Doha reinforces the elevated nature of the membership. The digital experience forms a seamless extension of ownership through the INFINITI BEYOND app, which allows members to register for events, redeem privileges, explore tailored lifestyle content, and discover new experiences. The platform reflects the brand’s effort to bring customers closer to the marque in thoughtful and personalized ways. Terry Habag, Vice President and President of Nissan and INFINITI in the region, noted that the launch demonstrates a new era where smarter vehicles meet closer customer engagement, reflecting contemporary luxury beyond traditional boundaries.
The updated 2026 QX60 also made its regional debut with refreshed exterior styling inspired by bamboo forests, an illuminated three dimensional emblem, and a redesigned lower fascia. Piano key inspired lighting ties its identity to the QX80 while the simplified rear section gives a wider, lower visual appeal. It arrives with 20-inch wheels as standard and a palette that includes a Deep Emerald shade reflecting nature. The QX60 Sport adds a heightened presence with black exterior accents, 20-inch gloss wheels, a bold grille expression, and a distinctive S badge.
Inside, three row seating offers generous space and intuitive convenience. Technology upgrades include optional Google integration for connected navigation, an enhanced Klipsch Premium Audio system with 16 speakers including headrest units, a surround view monitor with moving object detection, intelligent rearview mirror, and ProPILOT driver assistance. Wireless phone connectivity, a large touchscreen, and configurable drive settings enhance practicality. Power comes from a 3.5-litre V6 producing 279 horsepower and 350 Nm of torque, paired with a nine-speed automatic transmission with standard paddle shifters.
The evening concluded with the regional reveal of the QX65 Monograph, a sleek fastback SUV concept that hints at INFINITI’s confident future direction. With coupe-like lines reminiscent of the iconic FX, striking proportions, and a redesigned double arch grille inspired by bamboo patterns, the model signals a bold evolution. Piano key LED lighting stretches across the front and rear while sculpted wheels, black contrast elements, and aero details underline movement even at standstill. The QX65 Monograph embodies the brand’s ambition to deliver designs that are more daring and captivating than ever.
With its new products, elevated ownership journey, and immersive membership offering, INFINITI set the tone for a new era. The initiative titled A Journey Beyond brought together design, technology, and lifestyle in one unified narrative, signaling the brand’s confident progression toward the future.
