Honest human interaction is at the core of Prada’s identity – the foundation of its expression of fashion, and the root of the creative partnership between Miuccia Prada and Raf Simons. Every Prada collection is a conversation, an interplay of contrasting opinions and viewpoints, both within the designs themselves, and in their rapport with their audience. Fashion is an exchange. That ideology is extended to encompass the concept behind Prada’s visual imagery, a mirror of actuality – the now, the here.
An ensemble cast of world-renowned actors are captured in intimate and unrehearsed interaction, stolen moments, photographed by Willy Vanderperre. Harris Dickinson, Damson Idris, Yili Ma, Hunter Schafer and Letitia Wright engage with one another, both face-to-face and via phone, the images of their interchanges nodding simultaneously to the fiction of different eras, of narrative cinema and the verity of documentary. They speak from a script created by American filmmaker, artist, and writer Miranda July, whose own work constantly explores these ideas of discussion, of links between individuals forged by language.
