Inclusive Luxury
Leila Kamali, Oris Region Director and General Manager discusses the brand’s latest innovations, customer engagement strategies, and the inspiration behind the new Oris Divers Sixty-Five LFP Limited Edition.
What were your main objectives for Oris’s participation at Geneva Watch Days this year, and how do you feel those objectives were met?
This year at Geneva Watch Days, our main focus was the launch of the Oris Divers Sixty-Five LFP Limited Edition. This limited edition of 1,000 pieces is a unisex watch with a 38mm case. What’s unique about this piece is that it’s the first time Oris has allowed the logo to be modified. This decision was made to raise awareness about children’s safety, in collaboration with the Ligue de Football Professionnel (LFP) and the French children’s charity CNAPE. The logo was designed to look as if a child had drawn it, which ties back to the theme of children’s safety.
Can you share details about the latest collections unveiled at the event? What inspired these designs, and how do they reflect Oris’s brand philosophy?
The Oris Divers Sixty-Five LFP Limited Edition, which we highlighted at Geneva Watch Days, is a simple yet elegant watch with a beautiful blue dial. It stays true to our brand’s philosophy of combining modesty and faithfulness with a playful twist, reflected in the design elements inspired by the theme of children’s safety.
How do you see the current trends in the watch industry influencing your upcoming collections? Were there any particular trends you noticed during Geneva Watch Days?
We’ve observed a shift towards more elegant, less sporty watches with smaller, more refined case sizes. While sporty watches have been popular in recent years, we’re noticing a trend towards designs that are more wrist-fitting and modern, yet playful at times. This is why we’ve been further developing our existing collections, such as the Aquis collection, which remains our strongest lineup.
How does Oris engage with customers during events like Geneva Watch Days, and what feedback have you received on the new collections?
Oris has always been a customer-focused brand, and we strive to engage directly with our customers. During events like Geneva Watch Days, we ensure that our interactions are inclusive, allowing customers to explore, touch, and feel our products. For this event, we invited 10 Oris Social Club Presidents to participate and take our message back to their communities. We’ve received positive feedback from our customers, who appreciate our openness and direct engagement.
Looking ahead, what are the key priorities for Oris in the next year, especially in terms of innovation and expanding your product offerings?
Our focus in the coming years will be on depth rather than breadth. We’ve been reducing the number of collections to concentrate on what works best. While we still plan several product launches throughout the year, we’re focusing more on creating depth in our existing offerings rather than frequently introducing new ones. This approach allows us to maintain stability while continuing to innovate.
