The highly exclusive event marked the official arrival of the Morgan brand in the region with Adamas Motor Group officially appointed to support the wider GCC network with providing a suite of Managed Services, in addition to their continued efforts as exclusive Retail Partner in the UAE and Bahrain. The event was graced by the presence of prominent guests from Morgan Motor Company including CEO, Massimo Fumarola and Chief Design Officer, Jonathan Wells, as well as His Majesty’s Consul General to Dubai and Northern Emirates, Oliver Christian.
In addition to the dramatic dynamic reveal, the evening’s program also featured a charity auction of five bespoke prints, each inspired by Morgan’s rich history and heritage. All proceeds from the auction were donated to Emirates Red Crescent, underscoring Adamas Motor Group’s commitment to social responsibility.
The new Morgan Plus Four represents the pinnacle of British craftsmanship and performance, blending timeless design with cutting-edge technology. With its lightweight aluminum architecture and turbocharged 2.0-litre BMW TwinPower Turbo inline four-cylinder engine, delivering 255 horsepower, the Plus Four accelerates from 0-100 in just 4.8 seconds. Its enhanced chassis dynamics and refined interior ensure a thrilling driving experience, with enhanced focus on functionality and daily usability. With meticulous attention to detail and a range of customizable options, the Plus Four offers discerning enthusiasts a truly bespoke driving experience.
The design intent for new Plus Four has been to simplify and reduce visual noise, allowing the timeless silhouette of Plus Four to be further celebrated. The front and rear views are characterized by the introduction of new lighting, wings, front splitter, rear diffuser, and floating front and rear number plate plinths. These changes culminate in a refreshed visual identity and an overall cleaner appearance.
The new front and rear lights – manufactured exclusively for Morgan – have been conceived by the company’s in-house design and engineering teams and are free from the constraints that a readily available lighting unit imposes. The introduction of the new front and rear lights is evidence of the company’s wider ethos of enhancing usability and quality, whilst maintaining the timeless appeal that is synonymous with the brand.
Plus Four prioritizes driving feel above performance figures and lap times. The company’s engineering team pursue dynamic performance that rewards the driver, giving them a greater connection to the car and the road ahead. Plus Four is available in manual and automatic transmission variants and is powered by the latest BMW 2.0 liter engine.
First introduced in 1950 at the Earl’s Court Motor Show in London, the Plus 4 has proven to be one
of the company’s most popular models. Named Plus 4 due to its increased power over the 4-4 – the
first four-wheeled Morgan – which was introduced in 1936. For the first four years of its life, the Plus 4 featured a ‘flat’ radiator and cycle wings. From 1954, however, the ‘cowl radiator’ design was introduced. This is the timeless silhouette that has become synonymous with Morgan, and the design proportions that today’s Plus Four continues.
