Genesis announced its vision for the Middle Eastern region with its personalization and performance projects at the “Distinctly Yours” event, held in Dubai.
“These pieces attract a higher value because they are one-of-a-kind editions with no reproductions.”
The event marked a significant milestone for the brand in the region, demonstrating its strong commitment to delivering a hyper-personalized and unparalleled luxury experience for its discerning clientele. Under the creative vision of Luc Donckerwolke, Chief Creative Officer, attendees experienced the unveiling of two One of One cars, marking the first public showcase of the brand’s bespoke program.
In addition to the exclusive One of One models, Donckerwolke also revealed three performance- based projects: the GV80 Coupe Concept, G80 Performance, and X Gran Berlinetta Concept. These cars embody the fusion of emotion and dynamics, each representing varying iterations of the brand’s design philosophy of “Athletic Elegance.”
The event brought together Genesis’ partners, VIPs, and media under the concept of “Distinctly Yours,” providing an immersive experience highlighting the brand’s dedication to the region while presenting its direction for personalization and performance.
The “One of One” name originates from the art scene, which refers to art pieces and collectibles issued as a single, unique edition. Genesis applies the same concept, making each One of One car an original piece that can be perceived as the most prestigious representation of Genesis. Genesis first developed the program concept as part of its progression to design authentic and original experiences for its customers, aiming to create a hyper-personalized service that customers could experience beyond the car.
The first option allows for a fully personalized vehicle, meticulously tailored to individual preferences. The second option is the special edition offering, where each edition is exclusively crafted to embody the brand’s philosophy as derived from various sources of inspiration-such as specific regions, artists, and events. These special editions represent the brand’s reinterpretation of specific themes while ensuring a harmonious blend of external influence with Genesis designs.
Immediately following the unveiling of the One of One models, Donckerwolke switched gears to the three performance-based projects-all of which were in the energetic Magma color to denote the brand’s vibrant theme. All three models were marked with “Designed by Genesis” to signify the brand’s pride in introducing its high-performance vision.
