Samsung Gulf Electronics unveiled its AI Home, an immersive concept experience showcasing the brand’s latest innovations in home entertainment, appliances, and connected living, all powered by SmartThings. Hosted in a villa-style smart home, the exclusive launch event highlighted Samsung’s commitment to transforming everyday routines into intelligent, connected experiences.
The experience featured eight lifestyle zones built around real-life scenarios, from movie nights powered by the latest supersize Neo QLED technology to connected kitchens and productivity-enhancing workspaces – all connected by SmartThings, Samsung’s global IoT platform, orchestrating a multi-device ecosystem with a single, intelligent interface. In the visual display segment, Samsung unveiled its full 2025 TV and soundbar line-up, setting a new benchmark for AI-powered entertainment.
Samsung’s 2025 TV and soundbar lineup expanded from 26 to 50 models across 12 series. These include advanced Neo QLED, OLED, QLED, and The Frame Pro models, all powered by the Vision AI engine. This AI processor enhances content quality in real time, upgrades image resolution with 8K/4K AI Upscaling Pro, and enriches visuals with Auto HDR Remastering Pro and Color Booster Pro. In particular, Neo QLED 8K models now feature screens up to 115 inches, combining cinematic immersion with intelligent adaptive sound and lighting via SmartThings integration.
Samsung’s OLED range has also been refined for both entertainment and gaming. The flagship S95F includes NVIDIA G-Sync, FreeSync Premium Pro, and Motion Xcelerator 4K @165Hz, while the S85 offers high value with deep contrast and vivid HDR optimized by AI. For design-forward consumers, The Frame Pro merges art and tech, featuring 4K wireless transmission and a matte display that resembles a real canvas, complete with Pantone Artful Colour certification.
In audio, Samsung continues its dominance with the Q Series soundbars. The 2025 models deliver immersive Dolby Atmos audio, while the new Convertible Soundbar (HW-QS700F) adjusts automatically depending on its placement, thanks to an internal gyroscope sensor.
Samsung Art Store, once exclusive to The Frame, is now available on Neo QLED and QLED 2025 TVs, granting access to over 3,000 artworks from institutions like MoMA, Tate, and Prado, integrating global art into the smart home.
The company’s AI Home concept extends well beyond entertainment. The 2025 Bespoke AI refrigerator serves as a smart kitchen hub with a 9-inch AI Home screen. It manages groceries using AI Vision Inside, offers daily schedules, recipe suggestions, and even answers calls, all while optimizing cooling based on usage patterns.
Laundry solutions have also evolved. The new Bespoke AI Laundry lineup features 26kg washers and 17kg dryers with 7-inch AI Home screens. Smart technologies like AI Ecobubble™ and AI Wash+ identify fabric type and dirt level to auto-adjust settings while remembering user preferences for future loads.
In cleaning, the Bespoke AI Jet Ultra vacuum now includes 400W suction power and intelligent surface recognition. It learns from user behavior and provides cleaning suggestions, running up to 100 minutes with hands-free dust disposal via the All-in-One Clean Station.
Gamers aren’t left out. The Odyssey 3D G90XF is Samsung’s first glasses-free 3D gaming monitor, offering real-time 2D-to-3D AI conversion. Paired with a 165Hz refresh rate and 4K resolution, it introduces a new level of visual depth. Complementing it is the Smart M9 OLED, the brand’s first smart OLED monitor, offering AI-enhanced performance for work and play.
In collaboration with strategic partners like e&, OSN, and Dolby Atmos, Samsung is enhancing content, connectivity, and immersive audio across its entire ecosystem. Available through exclusive pre-order promotions until June 10, the AI Home experience is already reshaping how homes in the region operate.
