Reebok, the irreverent sports culture brand, and Mallet London, the premium British fashion label, reveal a collaborative footwear collection that draws inspiration from the iconic UK music scene in the 90s and 2000s.
The capsule heroes two styles prevalent on the streets of London while youngsters were growing up in Europe and the rest of the world: the Workout Plus and Classic Leather.
Bringing together two brands founded in England, the collaboration reflects the culture, style and vibe that are at the heart of the city of London. The Mallet London x Reebok Classic Leather and Workout Plus were designed with city kids in mind and feature the original Reebok leather, each available in triple black and white colorways. The triple black is a nod to the daily uniform of noughties kids, while the all-white is made for nights and weekends.
Finishing the shoes are signature Mallet London details, including a silver heel clip, metal tongue tab, perforated ‘M’ embossing and London bus ticket keychain.
Paired with the collection is a campaign titled ‘Before, Now, Forever’, which champions the UK music scene in the ‘90s and 2000s and illustrates how Reebok was synonymous with garage music and pirate radio. The campaign stars garage legend Majestic and shows how the Reebok Classic Leather and Workout Plus were stalwarts in the scene decades ago and continue to be relevant through their status as timeless classics.
The Mallet London x Reebok collection is available at mallet.com and Level Shoes.
