THE GT2 STRADALE WAS JUST UNVEILED AT YAS MARINA CIRCUIT. WHAT ARE YOUR EXPECTATIONS FOR THIS MODEL, AND HOW WILL YOU POSITION IT FOR SUCCESS?
The GT2 Stradale represents a return to Maserati’s racing heritage. It’s designed for customers who seek high performance both on the road and the track. This segment is growing, with more buyers looking for cars that deliver extreme performance while remaining road-legal. The event at Yas Marina Circuit was an incredible opportunity to showcase the GT2 Stradale to key media and clients. Attendees experienced hot laps in the car, driven by professionals, highlighting its powerful 640 CV Nettuno V6 engine, which accelerates from 0 to 100 km/h in just 2.8 seconds. With a top speed of 324 km/h, the GT2 Stradale delivers an authentic track-level driving experience. Limited to 914 units as a tribute to Maserati’s founding year, it is an exclusive collector’s piece.
WHAT IS YOUR VISION FOR MASERATI’S GROWTH IN THE OVERSEAS MARKET, AND HOW DO YOU PRIORITIZE KEY REGIONS FOR EXPANSION?
Maserati caters to affluent customers, and the overseas market, particularly the Middle East, is of primary importance to us. This region is experiencing significant economic growth, with an accumulation of wealth from both established sources and a new generation of entrepreneurs. This makes it a key market for investment and expansion. In Bahrain, Euro Motors plays a crucial role as the local dealer for Maserati, ensuring that our brand values are well represented in the market while providing premium service and customer engagement.
MASERATI FACES STRONG COMPETITION FROM OTHER LUXURY BRANDS. HOW DO YOU DIFFERENTIATE THE BRAND AND STRENGTHEN ITS POSITION INTERNATIONALLY?
Maserati has a strong heritage. The company was founded in 1914 in Italy’s Motor Valley, an area known for producing some of the world’s most reputable sports car brands. This region has a deep-rooted engineering expertise, and Maserati benefits from this legacy of craftsmanship and high technology. From the beginning, Maserati was built on racing. Our first cars were race cars, and this motorsport DNA is embedded in our brand. Over the years, we’ve combined this with our expertise in grand touring, blending performance with comfort and luxury. This unique mix sets Maserati apart from competitors that may focus solely on sportiness.
YOU HAVE EXTENSIVE EXPERIENCE MANAGING INTERNATIONAL TEAMS. HOW DO YOU NAVIGATE DIVERSE CULTURAL LANDSCAPES, AND CAN YOU SHARE AN EXAMPLE OF A SUCCESSFUL CROSS- CULTURAL INITIATIVE YOU’VE LED?
I am French, I work for an Italian company, my wife is German, and I have lived in countries like Japan, Poland, and the U.S. When managing international teams, it’s crucial to listen, observe, and understand different cultural behaviors. Being open and caring about people allows you to better navigate cultural differences without losing your own identity. For example, in our discussions with major distributors, understanding local market needs and expectations is key. By fostering open communication, we ensure that Maserati’s brand values align with local market requirements in a way that resonates with customers.
HOW DO YOU APPROACH BUILDING AND MANAGING RELATIONSHIPS
WITH OVERSEAS DEALERSHIPS AND DISTRIBUTORS TO ENSURE ALIGNMENT WITH MASERATI’S BRAND AND SALES STRATEGY?
A brand must have a clear identity and positioning. Maserati knows its values and strengths, and we ensure that our distributors fully understand and embrace them. At the same time, local distributors bring valuable market insights that help us fine-tune our approach without compromising our brand identity. Strong collaboration and open dialogue allow us to maintain brand consistency while appealing to regional preferences.
WHAT ARE THE KEY TRENDS IN THE LUXURY AUTOMOTIVE INDUSTRY, PARTICULARLY REGARDING ELECTRIFICATION AND SUSTAINABILITY?
Electrification is shaping the future of the automotive industry, and Maserati is embracing this transformation while staying true to our heritage of high-performance luxury. We recognize that there will always be enthusiasts who seek the thrill of combustion engines, so our approach balances innovation with tradition, offering both fully electric and high-performance ICE models.
