Nawaf Al Zayani, Managing Director of First Motors, reflects on two decades of remarkable growth, innovation, customer-centric strategies, and the company’s robust reputation in Bahrain’s automotive industry.

How has First Motors evolved over the past 20 years, and what key factors have contributed to your sustained success?

       First Motors experienced remarkable growth over the past two decades. Our commitment to excellence, coupled with our deep understanding of customers’ needs, has been instrumental in this success. We’ve consistently adapted to the evolving automotive landscape, embracing innovation and leveraging cutting-edge technologies. Creating strong partnerships with renowned global brands and putting our customers first helped us solidify our position as a leading automotive player in the Kingdom.

What strategies has First Motors implemented to enhance customer experience and satisfaction, and how have these efforts impacted customer loyalty?

       Customer satisfaction is at the heart of our business philosophy. We’ve implemented several strategies to enhance customer experience, including personalized services, state-of-the-art facilities, and dedicated customer support teams. We are always listening to our customers’ feedback because we want to exceed their expectations and deliver truly exceptional experiences for them.

What is the long-term vision for First Motors, and how do you plan to position the company as a leading automotive player in Bahrain?

       We aim to be the premier automotive name in Bahrain by offering a diverse range of premium vehicles along with exceptional services. We want to position First Motors as a symbol of luxury, innovation, and customer satisfaction. We also make sure to embrace emerging technologies, such as electric and autonomous vehicles, and expand our portfolio of world-class brands.

Given the growing interest in electric vehicles, what is First Motors’ strategy to promote and sell electric vehicles in the Bahraini market?

       We recognize the growing importance of electric vehicles and are committed to promoting sustainable mobility. First Motors is actively exploring opportunities to introduce a range of electric vehicles that cater to the diverse needs of our customers. We are investing in charging infrastructure and educating our customers about the benefits of electric vehicles to drive adoption and contribute to a greener future.

How does First Motors ensure top-notch after-sales service and customer support to maintain customer satisfaction?

       After-sales service is a crucial aspect of our business. We prioritize customer satisfaction by offering comprehensive after-sales services, including maintenance, repairs, and genuine spare parts. Our highly skilled technicians and advanced diagnostic tools ensure timely and efficient service. We also provide convenient service appointment scheduling and complimentary vehicle pick-up and delivery services to enhance customer convenience.

What initiatives has First Motors undertaken to develop and retain talented employees, and how do you foster a positive work culture?

       Our employees are our greatest asset. We invest in their development through continuous training programs, skill enhancement initiatives, and opportunities for career growth. We maintain a positive and collaborative work culture, where they are empowered to deliver exceptional results. We believe that a motivated and engaged workforce is essential to our long-term success.

How has First Motors navigated global supply chain challenges, particularly in recent years, to ensure the availability of vehicles and spare parts?

       The global supply chain has faced significant challenges in recent years, impacting the availability of vehicles and spare parts. To mitigate these challenges, we have strengthened our relationships with suppliers, diversified our sourcing channels, and implemented robust inventory management systems. We are also closely monitoring market trends and adjusting our strategies to ensure a seamless supply chain and minimize disruptions.

What are the key objectives behind First Motors’ sponsorship of the Bahrain International Airshow 2024, and how do you expect it to impact the brand’s image and sales?

       Our sponsorship of the Bahrain International Airshow 2024 aligns with our commitment to luxury, innovation, and performance. By associating with this prestigious event, we aim to elevate the brand’s image and showcase the exceptional qualities of Genesis vehicles to a wider audience. We believe that this partnership will drive brand awareness, generate interest, and ultimately boost sales.

How do you stay updated on the latest automotive trends and consumer preferences, and how do you incorporate these insights into your business strategy?

       We are always actively engaging in market research, gaining industry insights, and considering customer feedback. By analyzing these trends, we can identify emerging opportunities and tailor our offerings to meet evolving customer needs. We also collaborate with our global partners to gain valuable insights into future developments and technological advancements.

What social responsibility initiatives has First Motors undertaken, and how do you balance business growth with environmental and social impact?

       Social responsibility is an integral part of our business philosophy. We are committed to making a positive impact on our community and the environment. We support various social initiatives, including education, healthcare, and environmental conservation. We also strive to minimize our environmental footprint by adopting sustainable practices and promoting eco-friendly technologies.

 

1stmotors.com

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