The GranTurismo is much more than a car: it is a product, a brand, a lifestyle, embodying the distinctive concept of “The Others Just Travel”. This model is also taking the House of the Trident forward into the future: it is the first car in the brand’s history to adopt a 100% electric powertrain.
The new GranTurismo is a Maserati with a dual soul. One powered by the powerful V6 Nettuno petrol engine, the other full-electric with 800-volt technology. It epitomizes the philosophy and uncompromising
spirit of the House of the Trident. It provides a unique combination of performance, elegance and luxury, designed to meet customers’ every requirement from the full product range on offer.
Timeless Design, Purposed Beauty, technological and conceptual innovation. These are the factors that make an item iconic. And these have been the intrinsic characteristics of all Maserati GranTurismo models for over 75 years.
The concept of granturismo (‘grand touring’) was created after WWII, during the Italian economic boom, when we showed the world these outstanding products, the brand’s strength, optimism and carefree attitude, the will to work but also to enjoy ourselves. At that historic moment, Maserati solved an equation that appeared to be impossible: in the post-war period, cars were either sporty or comfortable.
The House of the Trident therefore invented a new concept of luxury “granturismo” mobility, representative of a new lifestyle: a two-door coupé that combined performance and comfort with an elegant interior, in a true four-seater.
Nowadays, with the new generation of Maserati GranTurismo the brand is raising its most iconic model to the zenith of innovation and looking ahead to the future, by also offering an electric version. GranTurismo is therefore the manifestation of Maserati’s DNA and thus stands out for its sound (with both the petrol engine and in the Folgore version), as well as cutting-edge technical solutions, superb performance, comfort and elegance.
The new generation is based on three principles. Sportiness: lightness and attention to balanced weight distribution, providing agility and driving pleasure, powerful and muscular on the track as well as on the road; Luxury: the utmost attention paid to the use of prestigious materials, enhanced by superb finishes in the exterior as much as in the interiors, the perfect blend of dynamism and elegance to produce Maserati’s unmistakably Italian style; and Comfort: just the right amount of space for four adults in complete comfort, made possible by the high quality of the standard specifications, to heighten the characteristic Maserati driving experience.
The key factors are extensive use of lightweight materials, the output of the powertrains, four-wheel drive, four true seats, the utmost luxury in the materials and finishes. By focusing on customer requests from the earliest stages of development onwards, the new GranTurismo is enabling Maserati to solve the impossible equation of combining sports performance with comfort suitable for long distances, both with powerful internal combustion engines and with the most innovative 100% electric solutions. It represents a benchmark in the segment, embodying the concept of “The Others Just Travel”.
