Burberry returns to London for its Winter 2026 campaign, drawing on the energy of the capital and its distinctive way of dressing. Shot by Glen Luchford, the cinematic visuals capture London from the River Thames, following the spirit of the runway presentation. Romeo Beckham and FKA twigs, the voice behind the show soundtrack, join a cast of characters framed by iconic landmarks and illuminated by city lights.
The Winter 2026 show took place inside Old Billingsgate Market, transformed with a set inspired by Tower Bridge. The campaign brings the story full circle, with London as its backdrop. Chief Creative Officer Daniel Lee describes FKA twigs and Romeo Beckham as representatives of the energy that makes London unique, a place where anything feels possible.
Outerwear becomes evening attire with the Hoxton trench coat in silk and ruffled-collar versions cut from fluid faille. Shawl-collar coats in butter-soft plongé leather bring a sophisticated ease to the city wardrobe, as do jumpsuits, kilts, and jogging pants recast in the same material. Leather is further explored through shearling-collar aviators and a quilted biker jacket, while rainwear is garment-printed and cut in coated jacquard.
An artisanal approach to materials and techniques runs through the collection. Silk scarf dresses and check jacquard shirts underpin the outerwear, alongside pinstriped grain de poudre wool tailoring with peaked leather lapels. The knee-high Pillar boot for women and biker-style Kent boot for men introduce two new city archetypes. The equestrian- inspired Bridle saddle bag is crafted from supple calf leather in solid colors or intricately woven with the House Check.
