Since its launch, 3D Hydra Lip Gloss has been loved across the world for its multidimensional shine and superior lip care, with 1 gloss sold every second worldwide” and 30 shades available. Now KIKO MILANO invites beauty lovers to “Gloss Up Your Life!” with the product that revolutionized the gloss market, also available in a 3D Hydra Xtreme format, with 6 shades, alongside the original, much loved 3D Hydra.
In a campaign channeling the nostalgic glamour of 90s magazine culture, we see Emily Ratajkowski styled in a hyper-real shoot from a fashion ‘glossy’ where 3D Hydra is the ultimate symbol of bold, high shine beauty.
KIKO MILANO celebrates the 3D Hydra beauty milestone with the introduction of 3D Hydral Xtreme Limited Edition, featuring intense plumping effects, 3D mirror-shine, and immediate hydration (+31.9% after one hour). Available in eye-catching lilac-to-orange gradient packaging, the limited-edition release is a collectible addition to the 3D Hydra lineup with 5 exclusive shades.
Powered by KIKO’s exclusive 3D Lips Complex, enriched with emollient ingredients and bidens pilosa extract, a plant-based retinol alternative, 3D Hydra delivers 3Dimension of hydration across more than 30 SKUs. The impact is instant, lasting up to 10 hours, and builds over time for visibly juicier lips (up to +9% after 28 days of use). Say bye bye to stickiness and hello to next-gen glossiness thanks to a texture that glides on effortlessly, providing an ultra-pearly sheen that catches light from every angle. Available in over 30 shades that move when you move and glow when you talk. A 3D Hydra for every skin tone and style.
The KIKO MILANO 3D Hydra 10th Anniversary Collection is available in KIKO MILANO stores and online at kikomilano.com.
